Right now at Sobey's, a bunch of general mills cereals are on for 2.99$!! Best part is that there is a code inside the box, which you input online, and you can get either a free book, or a 3 month subscription to a magazine!! The selection is amazing!! You can get chirp, chickadee, owl and lots more! And, if you already have a subscription, this can just tack on! My daughter has chirp, and it was pretty expensive to renew - a lot cheaper to just buy some more cereal!! A year subscription would only cost 12$! And you get 4 boxes of cereal too!!